Steed Management LLC
Marketing that rides at your horse's pace
Turn barn chatter into fully booked barns & sold-out events.
Steed Management LLC is a boutique marketing agency built for barns, trainers, breeders, equine product brands, and show organizers. We blend pro-level digital strategy with a genuine love for horses—so your dream clients find you online and trot right through your doors.
Perfect for riding instructors, facility owners, and equine brands who are ready to grow without losing that barn-family feel.
“Within 90 days, our lesson program waitlist doubled and our shows sold out. They just get the horse world.”
— Copper Creek Stables, Hunter/Jumper Program
Trusted by barns, breeders & equine brands across disciplines
An agency that speaks barn talk and ad talk.
We know the difference between a warmblood and a Quarter Horse—and why that matters when you’re marketing lessons, sales horses, or shows. Steed Management LLC combines hands-on equine experience with conversion-focused marketing so your message lands with the right riders, owners, and sponsors.
- Lesson programs & training barns
- Boarding & equestrian facilities
- Breeders & sales programs
- Equine products, tack & apparel brands
- Show series, clinics & special events
No cookie-cutter templates, no awkward stock photos—just thoughtful strategy, warm visuals, and clear messaging tailored to your corner of the horse world.
60%+ booked
Average increase in lesson and board inquiries for barns we support.
Horse-first ethos
We showcase your standards of care, safety and horsemanship—not just pretty pictures.
Equine marketing services
Everything you need to fill your barn, clinic, or product line.
Choose a single service to support your in-house team, or bundle it all together in one of our done-for-you packages.
Brand & Story
Clarify what makes your barn, program, or brand special—then turn it into messaging that riders remember.
- Brand positioning & story
- Voice & tone guidelines
- Website & ad copywriting
Digital Barn Door
Make a strong first impression with an online home that feels like walking into your barn aisle.
- Conversion-focused websites
- Landing pages for events & clinics
- Photography & visual direction
Traffic & Growth
Get in front of your ideal riders and owners with trackable, sustainable marketing.
- Meta & Google ads management
- Email campaigns & automations
- Launch support for sales & shows
Packages
Pick the pace that fits your barn or brand.
Every package can be tailored to lesson barns, show barns, breeders, or equine product brands. Month-to-month after a 3-month initial commitment.
Not sure which package fits? Book a no-pressure barn tour call and we’ll map out your best next step.
A calm, clear process (no wild rides).
We respect your time, your horses, and your schedule. Our process is built to be as organized and low-stress as a perfectly run show day.
- Clear timelines and responsibilities
- Plain-language updates (no jargon)
- Flexible around show seasons & busy weeks
01 / Barn Tour Call
We hop on a 30–45 minute call to understand your horses, programs, pricing, and goals. You talk; we listen.
02 / Custom Game Plan
We map out your marketing arena—website, social, email, ads—and recommend the right package or custom scope.
03 / Ride the Plan
We implement, track, and refine—sending clear updates so you always know what’s happening while you’re in the saddle.
“Our waitlist doubled and I finally raised my rates.”
“I’ve run a lesson and training barn for 12 years and always relied on word of mouth. Within three months of working with Steed Management, we had a professional website, a steady flow of lesson inquiries, and a clear way to filter in the right riders. They get what it means to protect your barn culture while still growing. I finally felt confident raising my prices and we’re now booking out 6–8 weeks in advance.”
— Hannah M., Owner & Head Trainer, Willowgate Equestrian
Questions from the barn aisle.
If you’re curious, chances are someone else in the horse community asked the same thing.
Do you only work with horse-related businesses?
Yes—Steed Management LLC focuses exclusively on the equine industry. That includes barns, trainers, breeders, equine photographers, tack and apparel brands, farriers, bodyworkers, and show or clinic organizers. This narrow focus helps us speak directly to your ideal clients and understand seasonal patterns like show schedules and breeding calendars.
What kind of commitment do your packages require?
Our core packages are built around a 3-month initial commitment. That’s the minimum time we need to properly set up your marketing systems, gather data, and start seeing consistent results. After that, we move to a simple month-to-month agreement so you’re never locked into something that no longer fits.
I’m not tech-savvy. How involved do I have to be?
You bring the barn knowledge; we bring the marketing and tech. We’ll ask you to approve messaging, provide photos or videos, and answer a few questions about your programs and pricing. From there, we handle the setup and implementation, keeping you updated in clear, horse-world language instead of jargon.
Can you help promote a specific sale horse or event?
Absolutely. Many clients come to us for launch-style campaigns: promoting a sales list, a stallion, a clinic, or a show series. We can create dedicated landing pages, ad campaigns, email sequences, and social content designed to drive entries or inquiries to the right place.
What does a typical timeline look like?
For most clients, we spend the first 1–2 weeks on discovery, messaging, and foundational setup (or website build). Weeks 3–4 focus on launching campaigns and dialing in what works. From there, we refine, optimize, and build out more advanced pieces like automations or additional pages based on your goals and budget.
Ready to fill your stalls, not your schedule?
Let’s make sure the right riders, owners, and sponsors can actually find you. Share a few details about your barn or business and we’ll follow up within one business day with next steps.
- No hard sales pitches—ever
- Transparent pricing & timelines
- Built around your programs and barn culture
Steed Management LLC
A marketing agency dedicated to the horse community, helping barns, trainers, breeders, and equine brands grow with heart.
Based in the US • Serving clients across North America & beyond.
Get in touch
Rachael Keithan
Monday-Friday: 9am-5pm
2150 Hempstead Turnpike Suite C, Elmont, NY 11003
516-591-3994
© 2026 Steed Management LLC. All rights reserved.